Kareena Kapoor endorses Kurkure Desi Beats
November 29, 2008 |12:20 | Gossips By : Team X
A while ago, we had informed you of PepsiCo India Holdings having appointed Kareena Kapoor as their new brand ambassador for its snack food products. However, it was unclear as to which sub-brand she would be promoting. Now finally the cat's out of the bag!
Kareena has been brought onboard as the new face for PepsiCo Snack Foods, particularly for its famous product Kurkure. However, Juhi Chawla who has been associated with the brand Kurkure for nearly five years will continue to be the face of the brand. Juhi and Kareena would together look at endorsing the entire portfolio, though the details haven't been chalked out.
Kareena, being the face of the young, Gen-Next India has been roped in to promote 'Kurkure Desi Beats'. In fact the TVC has Kareena playing a character similar to popular story book character 'Cinderella'. She is shown as the maid of the house, while her stepsisters have all the fun. The 'desi' twist in the story is when singer Ila Arun comes to the rescue as her godmother.

B-town bold and beautiful couple John Abraham and his arm candy Bipasha Basu seem to be facing the rough weather. While the recession hit bollywood has forced hot bod John to go cool on his film fee, Bips is fighting the blues as she has been issued a ‘take it or leave it’ ultimatum by the filmmakers of ‘Lamhaa’.
Deepika Padukone is a fast learner indeed the actress seems to have perfected the twisty diplomatic ways of B-town quite fast. The long legged lass, who gained an easy access to Bollywood’s A-list directors and actors courtesy her dream debut flick OSO opposite SRK, has now switched sides and is swearing by loyalties to ‘Kinng’ Akshay Kumar.
Priyanka Chopra is on cloud nine after the superb success of ‘Fashion’ and ‘Dostana’. The sexy actress has gone into a hiding by choice after churning out six back to back releases this year and exhausting herself to the hilt.
Get set to watch a never-before-seen scene on the ramp. At an upcoming fashion event in January, 24 former Indian beauty queens will reportedly walk the ramp and some of them will even perform on the occasion.
Fans of Sanjay Dutt can read about his eventful life in his autobiography, The Roar of a Lion, which he is now working on. “Sanjay Dutt’s autobiography is called The Roar of a Lion and it is almost half done,” a well-placed source in the film industry said here on Saturday, revealing the title that was the subject of much guesswork so far. The date for the book’s release has not been decided as Dutt is busy with his film schedules.
In the month of September a 15 year boy named Nasir Sultan was arrested by the Border Security Force (BSF) of India.Nasir's crime was that he was from Pakistan and had crossed the Indian border illegally.
Among the south girls making their debut in Bollywood, the spotlight has been on Asin and her Ghajani.
Sushmita Sen, the diva of Bollywood celebrates her birthday on the 19th of November and Imagine Showbiz brings you a special treat, 'The Story So Far', where you get to see the mysteries of this true Scorpion unfold. She is popularly known as 'the woman of substance', stands 5 feet 8 inches tall, has revolutionized motherhood in India and made sarees the global attire. This week catch an exclusive episode that will take you through Sushmita's life.
Big bucks and stardom go hand in hand. If drawing huge salaries for movies and endorsements wasn’t enough, stars don’t mind that additional bit of income that comes from performing on stage shows. One of Bollywood’s hottest sensations, Bipasha Basu, too, appears to have joined this money-minting bandwagon.











