Bollywood’s Global Success Related to India’s Economic Growth- Amitabh:
Amitabh Bachan feels that India’s rapid economic stride is largely responsible for the recognition that Indian films are getting in foreign countries. “India’s economic progress is largely responsible for the Indian films getting recognized abroad. When the economy is doing well, everything connected with the country, its food, culture, color, art, and films get noticed,” Bachan said at a function in London in connection with the International Indian Film Academy (IIFA) Awards to be held in Yorkshire from June 7. He said over the years, IIFA has grown in stature and it has become an occasion for celebration of Indian Cinema and meeting of minds. “This year IIFA is going green, adopting the Global Cool campaign to create awareness of the effects of climate change and how to minimize it,” he said. Referring to vast changes witnessed in the Indian Cinema, the Bollywood super star said: “We have become ambassadors of friendship and this years IIFA awards assumes importance because the country is celebrating 60th year of its independence.” Speaking on the occasion, London’s Mayor Ken Livingstone said no country in the world could ignore the emergence of India.